My work as a writer has taken shape across fiction, independent publishing, brand strategy, and collaborative creative initiatives. Over the past decade, I’ve worked within studios, agencies, and literary ecosystems; writing everything from novels and poetry to brand narratives, positioning frameworks, editorial features, and long-form storytelling for companies and publications.

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Alongside my literary practice, I have worked as a creative strategist and writer with over 100 clients across industries, developing voice systems, messaging frameworks, brand narratives, and content strategies for emerging and established organisations including Bain & Co, Isprava, FICCI and more. My editorial work spans writing on design, sustainability, and culture for publications such as The Times of India, Economic Times and Zee Zest.

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My writing has also taken independent form through initiatives such as Pasithea: a sustainable fashion and content platform I founded in 2017, where I led storytelling, editorial direction, and brand communication across product, magazine, and advocacy initiatives. During this time, Pasithea partnered with Nykaa Fashion, where the Hestia Dress remained a top-selling SKU for 12 months.

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Across roles in studios and agencies, like Olively Studio, my work has involved developing narrative frameworks, brand voice, and long-form content for digital and print environments, translating business strategy into language that shapes perception and experience.